Cold calls are very often considered intrusive, and prospects are many times reluctant to answer them. But there are a few things we can keep in mind when planning our campaigns, that will certainly raise the connection rate.

Carefully planning the first contact

The first contact with a prospect should be planned very carefully. You never get a second chance at a first impression. The time of the day in which you make the call can significantly impact the call connection rate. According to studies, cold calls are more likely to be answered during Wednesdays and Thrusdays, just before lunch, or just before the end of the working day.
As a consequence, it is recommended that you split your campaigns, running first contact calls in specific time frames, and follow up calls during the rest of the week.

Select the right contacts for your calls

Some people are more comfortable with cold calls than others. Usually, older people enjoy phone calls, even from people they don’t know. Professional workers are usually comfortable receiving calls. And prospects with a high position in the organization are not afraid of taking calls, and when they can’t answer the phone, usually their assistant will, so you’re very likely to get someone on the line.
Selecting the right contacts to call can raise the call connection rate, leaving other types of prospects for other channels of communication, like an email, social media, etc.

Create a suitable script for your campaign

Cold calls should be immediately connected to a live agent. Playing a prompt and keeping the prospect waiting will definitely drop your conversion rate. SIP Caller can be configured to immediately transfer the call to a live agent as soon as it detects a human answer on the other side of the line. Ensure that you do this, and be prepared to close the deal in 5 to 10 minutes, that’s the time you statistically have for the job.

How SIP Caller can improve your conversion rate

SIP Caller can automatically detect if a human answers the call, by listening to the audio and measuring the salutation length. Usually an answering machine has a long prompt, inviting you to leave a message, while a live person will just say “Hello”. Considering this, when running an outbound call campaign SIP Caller can automatically drop calls answered by an answering machine, and only transfer calls to live agents when real people are on the other side of the line. This significantly improves your agent’s productivity.