SIP Caller Introduces Campaign Priority, Faster Activation, and Clearer Campaign Status

Keeping your outbound campaigns running smoothly means knowing exactly what's happening at any given moment — and acting on it fast. This release focuses on exactly that: more visibility into why a campaign isn't making calls, more control over which campaigns get priority, and a much faster response when you activate a campaign.

1. Instantly see why a campaign isn't making calls

The list of campaigns — shown in the Dashboard, the Campaigns menu, and the Reports menu — now displays a status icon for each campaign with a lot more information behind it. Beyond the usual Draft, Active, Paused, or Finished status, this icon (and its tooltip) tells you exactly what a campaign is doing right now, and why it might not be making calls even though it's active.

No more guessing or digging through settings — just hover over the icon to see the reason. The possible states are:

• Running — the campaign is running, no problem.
• Waiting for Numbers — the campaign is running, but there are no numbers to call (a Dynamic campaign with no numbers added yet).
• Outside Date Range — the campaign is configured to start on a future date.
• Outside Working Hours — the campaign is active, but it's currently outside its configured working hours.
• No Server Available in Region — there is no server available in the selected region; this can only happen during maintenance windows.
• Queues Monitor Offline — the Queues Monitor module is offline, and the campaign needs the information it provides (Predictive or Progressive Dialer modes).
• Phone System Blacklisted — the phone system has been blacklisted due to abuse; contact support if you see this.
• Max Calls per Day Limit Reached — the maximum number of calls allowed per day has been reached (for example, on Free accounts or some partner demo accounts).
• Number Provisioning Not Allowed by Plan — the campaign uses Dynamic number provisioning, which isn't available on the Essentials plan.
• Dialer Mode Not Allowed by Plan — the campaign is set to Predictive or Progressive Dialer mode, which isn't available on the Essentials or Professional plans.
• Call Handling Mode Not Allowed by Plan — the campaign uses an AI Conversational Agent, which isn't available on the Essentials or Professional plans.
• Extension Not Registered — there's a problem registering the phone system extension.

This makes it much easier to understand, at a glance, whether a campaign that looks "Active" is genuinely making calls, or stuck waiting on something you can fix.

2. Campaign Priority: decide which campaigns get the phone lines first

This has been one of our most requested features: campaigns can now be assigned a Priority of High, Normal, or Low.

When SIP Caller has multiple active campaigns competing for the same calling capacity, it now fills that capacity following your priority order:

1. Numbers from High priority campaigns are selected first.
2. Only once High priority campaigns have no more room for calls, numbers from Normal priority campaigns are selected.
3. Finally, if there's still capacity left, numbers from Low priority campaigns are selected.

This gives you the flexibility to make sure your most important campaigns — a time-sensitive collections drive, an urgent appointment reminder, a VIP customer outreach — always get the calling capacity they need, while lower-priority campaigns keep making progress in the background whenever there's room.

3. Campaigns start making calls almost instantly

We've made internal architectural changes to improve the scalability of our platform, and one of the most noticeable side effects is a much faster reaction time when a campaign is activated.

Previously, it could take up to 30 seconds for a newly activated campaign to start making calls. That time has now been reduced to just 5 seconds, so campaigns spring into action almost as soon as you activate them.

While these changes are invisible in the console, they also bring a broader improvement to the overall performance of SIP Caller as our platform continues to scale.

Smarter visibility, more control, faster execution

Together, these updates give you a clearer picture of what your campaigns are doing, more say in which ones matter most, and less waiting around once you hit activate.

Log in to your SIP Caller console to check out the new campaign status icons and set up priorities on your active campaigns today.